Diving into the World of DaaS with Similarweb

Data-as-a-Service (DaaS) is no longer just a niche industry – it’s reshaping how businesses access and use data. With companies of all sizes leveraging digital intelligence to fuel their growth, the big question is: who’s leading the charge, and what trends are shaping the future of this fast-moving industry?

Thanks to Digital Data provided by Similarweb, we have access to deep insights into the DaaS landscape, uncovering key trends, rising stars, and the technology fueling growth. As highlighted in World of DaaS, Similarweb has been a driving force in shaping the industry. Let’s dive in.

Where Data Demand is Surging

As the market evolves, certain sectors are experiencing exponential growth based on full-year traffic trends from January to December 2024:

• Supply Chain Intelligence grew nearly 1000x, reflecting skyrocketing demand for logistics visibility and automation.

• AI & Predictive Analytics expanded more than 250x, as businesses rapidly adopted AI-driven decision-making tools.

• Marketing & Adtech increased nearly 17x, with increasing investments in programmatic advertising and marketing intelligence.

• Data Infrastructure scaled up by 82x, driven by the need for scalable cloud and data storage solutions.

• B2B Intelligence saw a slight decline, indicating possible market saturation or a shift toward alternative data sources.

While these categories shape the broader DaaS landscape, individual companies are also driving notable innovation and growth:

• PubMatic: Specializing in ad monetization and digital advertising data, PubMatic grew by 2.1 million unique visitors, with 117.9% PoP growth, reinforcing the surge in programmatic advertising.

• Kochava: A leader in marketing attribution and programmatic advertising, Kochava saw an 8.1 million unique visitor increase in 2024, with 83.5% PoP growth, reflecting the growing demand for ad intelligence.

• Apify: A leading platform in automated web data extraction and intelligence, Apify saw 789,000+ new visits, as businesses increasingly turned to automation for large-scale data collection.

• Morningstar: A top player in financial and investment data, Morningstar experienced a 4.3 million unique visitor increase, with 50% PoP growth, highlighting the expansion of data-driven investment strategies.

Emerging Leaders in the DaaS Landscape

A new wave of innovators are scaling at unprecedented rates. Some standout names include:

• Trademo, leading the way in specialized data services, grew by 124,877 unique visitors in 2024, with 411% PoP growth.

• Tobiko Data, reshaping B2B intelligence and automated data collection, saw 6,073 unique visitors with 224% PoP growth.

• Neon.tech, emerging as a force in AI-driven predictive analytics, reached 201,146 unique visitors with 218% PoP growth.

• Unstructured, scaling rapidly in the data services space, experienced 189% PoP growth in 2024.

• Pelmorex, a key provider of weather-related data, added over 60,000 unique visitors, with a 154% PoP growth increase.

Where the Competition is Heating Up

Not all data services are created equal. These categories see the highest number of active companies competing for market share:

1. Data Infrastructure - 28 companies

2. Data Marketplace - 21 companies

3. Marketing & Advertising - 18 companies

4. Healthcare Data - 14 companies

5. Property Data & B2B Intelligence - 11 companies each

The Tech Stack Powering DaaS Growth

Behind the growth of DaaS platforms lies a powerful tech loop. Some of the most widely adopted solutions include:

• Security & Fraud Prevention: Platforms are widely adopting Cloudflare Bot Management to protect against automated threats and unauthorized data scraping.

• User Experience & Conversion Optimization: Behavioral analytics tools like  Hotjar are widely adopted to enhance user experience and optimize digital performance.

• Revenue Expansion Strategies: Many firms, including those in advertising and marketing, are utilizing Sovrn and Lijit to monetize traffic through programmatic advertising.

Key Takeaways

1. The DaaS industry is experiencing explosive growth, with significant increases in sectors like Supply Chain Intelligence, AI & Predictive Analytics, and Marketing & Adtech.

2. Companies like Trademo, Tobiko Data, Neon.tech, Unstructured, and Pelmorex are scaling rapidly, showcasing strong growth in unique visitors.

3. Data shows Kochava, Morningstar, PubMatic, ID.me, and Sezzle as some of the fastest-growing platforms.

4. The industry remains highly competitive, with key areas of competition in Data Infrastructure, Data Marketplaces, and Marketing & Advertising.

5. Emerging technologies and tools such as Cloudflare Bot Management, Hotjar, and programmatic advertising solutions are critical in driving success for DaaS companies.

About Similarweb:

Similarweb powers businesses to win their markets with Digital Data. By providing essential web and app data, analytics, and insights, we empower our users to discover business opportunities, identify competitive threats, optimize strategy, acquire the right customers, and increase monetization. Similarweb products are integrated into users’ workflow, powered by advanced technology, and based on leading comprehensive Digital Data.

Learn more: Similarweb's Data | Similarweb DaaS Solution

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